Cut Expertise

Bringing out the ultimate brilliance of fancy shapes

Being category leaders, we have invested in and set up a dedicated research and development team, backed by the latest technology that is continuously working at developing new cuts and improving existing cuts for the Princess and other Unround fancy shapes.

With our extensive experience in fancy shape manufacturing, we have also developed in-house cut standards for all shapes based on different parameters.

Our manufacturing team works in close collaboration with both major and specialist retailers to develop & promote high precision and exclusive branded cuts in Princess and other shapes, which maximize light return and fire parameters.